Learn how to effectively use QR codes to maximize customer engagement and ensure reliable scanning.
Who is this for?
Users who want to optimize their QR code placement, design, and distribution strategy.
Prerequisites
At least one tool created with a QR code
QR codes downloaded in appropriate format
Placement and Positioning
Physical Placement
Place QR codes at eye level when possible (approximately 1.2-1.5 meters)
Ensure codes are easily accessible without obstacles
Consider wheelchair accessibility for inclusive design
Position codes in well-lit areas
Avoid placing codes behind glass or reflective surfaces
Ensure codes are visible from a comfortable scanning distance
Place codes near relevant products or services
Add clear instructions or call-to-action text
Explain what customers will get by scanning
IMAGE HERE (Photo showing well-placed QR codes at eye level with clear signage in a retail environment)
Recommended Locations
Table tents or table stickers
Menu covers
Receipt holders
Counter displays
Window decals
Product displays
Point-of-sale areas
Dressing rooms
Service counters
Shopping bags or packaging
Room key card holders
Bedside information cards
Bathroom amenities
Reception desk
Elevator areas
Waiting areas
Service counters
Appointment confirmation cards
Business cards
Email signatures
Size and Quality
Minimum Size Requirements
Minimum: 2cm x 2cm (0.8" x 0.8")
Recommended: 3-4cm x 3-4cm (1.2-1.6" x 1.6")
For every 10cm of scanning distance, add 1cm to QR code size
Example: 1 meter distance = 10cm x 10cm code
Scale proportionally based on viewing distance
Test from intended viewing distance before final printing
Print Quality
Minimum 300 DPI for print
Use vector formats (EPS) for large-scale printing
PDF format for standard printing
PDF: General printing, flyers, posters
EPS: Professional printing, large format, design software
PNG: Digital displays, screens, web use
IMAGE HERE (Comparison showing QR codes at different sizes with scanning distance indicators)
Design and Contrast
Color and Contrast
Dark code on light background (traditional black on white is best)
Minimum contrast ratio: 3:1
Test scanning with your actual color combination
Light codes on dark backgrounds (may not scan)
Low contrast combinations (gray on white, etc.)
Busy or patterned backgrounds
Transparent or semi-transparent codes
Background Considerations
White or light solid colors are ideal
Ensure code stands out clearly
Add a white border around the code for busy backgrounds
Placing codes over images or patterns
Textured surfaces that distort the code
Reflective or glossy materials without testing
IMAGE HERE (Examples showing good contrast (black on white) vs poor contrast (gray on gray) QR codes)
Testing and Validation
Before Distribution
Test with multiple phone models (iPhone, Android)
Test with different camera apps
Test with dedicated QR scanner apps
Test in various lighting conditions
Test from different angles and distances
Print a test copy before mass production
Scan the printed version, not just the screen
Test in the actual location where it will be placed
Verify the correct tool opens
Ensure code isn't damaged or distorted
Check for printing artifacts or smudges
Verify colors printed correctly
Confirm size is adequate for location
Common Scanning Issues
Too small for the distance
Poor contrast or color choice
Damaged or distorted code
Poor lighting conditions
Dirty or scratched surface
Downloaded QR code from wrong tool
Viewing wrong location when downloading
Mixed up multiple QR codes
Accompanying Text and Instructions
Call-to-Action Examples
"Scan for instant help"
"Get answers now"
"Leave feedback"
"View our menu"
"Access product info"
"Scan to skip the wait"
"Get 24/7 support"
"Find what you need"
"Share your experience"
"Point your camera here"
"Scan with your phone camera"
"No app needed - just scan"
Text Placement
Place text above or below the QR code
Keep text concise and readable
Use clear, large fonts
Ensure text doesn't overlap the code
IMAGE HERE (Examples of QR codes with effective call-to-action text in various styles)
Distribution Strategies
Physical Materials
Laminated cards or signs
Engraved or etched materials
Durable stickers or decals
Professional signage
Table tents
Flyers and handouts
Promotional materials
Seasonal displays
Digital Distribution
Include QR code in email signatures
Add to newsletters
Include in booking confirmations
Share in posts and stories
Add to profile images (where appropriate)
Include in promotional graphics
Add to contact pages
Include in footer
Feature on product pages
Maintenance and Updates
Regular Checks
Scan all physical QR codes to ensure they work
Check for damage or wear
Verify codes still point to correct tools
Replace damaged or faded codes
Test QR codes after editing tools
Verify routing still works correctly
Confirm all features are accessible
When to Replace
Physical damage or wear
Fading or discoloration
Poor scanning performance
Location or tool changes
Rebranding or design updates
Tracking and Analytics
Scan count tracking
Geographic data
Time-based analytics
Conversion tracking
Security Considerations
Only use QR codes you generated from Awardee
Don't modify QR codes from third-party generators
Regularly audit where your QR codes are placed
Use tamper-evident materials when possible
Place codes in monitored areas
Regularly inspect for sticker overlays or replacements
Accessibility
Place codes at accessible heights
Provide alternative access methods (direct links)
Ensure adequate lighting
Consider tactile indicators for visually impaired customers
Provide the direct link alongside QR codes
Offer verbal instructions for accessing tools
Train staff to assist customers who need help
Next Steps